THE IGBO MAN STRATEGY

 

THE IGBO MAN STRATEGY

Written By Faith Ezennaya,

The Sales Queen 

Have you ever been to an Igbo Man's shop to buy shoe...

Let's say you walk past the shop of an Igbo Man that sells shoe and you just casually see a shoe, you liked it and asked "How much is this shoe?

They will Just Ask you your shoe size, bring out the shoe immediately  and ask you to wear it first and see the fitting, in fact, some will even bend and start helping  you to wear the shoe

When you now wear that perfect shoe size, they will praise the beauty of the shoe on your leg and tell you to Not bother removing it again sef...In fact, you should wear it home, As if to say they want to dash you  

Its you that will even come and ask them how much again...this second time they will Now tell you the price

And due to all that has transpired...you wearing the shoe,.getting the perfect shoe size and colour, the compliments from the shoe seller...you already feel the shoe is all yours, waiting to be taken home

Even If the price is above your budget, you won't  just walk away, rather you will make attempt to bargain  and then end up buying the shoe at the first price or the discounted price if the vendor finally gave a discount

But let's assume you just saw the show, pointed at it and asked "how much is this shoe"?  and the vendor just tells you the price immediately and then you feel in your mind that the price is high or expensive. You won't even bother pricing, you will just face front and continue where you were going...Cos you don't have any attachment  with the shoe or the vendor yet.

It was easy for you to walk past because there is no exchange of value yet...I.e there isn't any connection between  you and the item yet

the Igbo Man stratgey iswhat you should be doing in your online selling too ...I know they can't  see you or test the shoe via phone . But there is a way to apply it

Assuming you are a shoe vendor and prospects enters your dm...here is a sample of  how to apply the Igbo Man strategy 

Prospect: How much is this shoe or I want this shoe

Vendor:   Please what's your shoe size, we will need to verify If the shoe is still available in your size. Also, do you want it in this particular colour of the picture you sent or you have another colour in mind?

prospect:  My shoe size is 40, I want this Black colour, just like in the picture / do you have it in red ?

Vendor: Alright, we still have 2 pairs of size 40 left and it's all available in black / Just one of them Is Black / Sorry, red colour is out of stock, But you will definitely love the black colour it one of our best sellers...When will you Like to Have the shoes sent to you?

at this point the prospects  will respond by telling you they need the shoe ASAP  and is likely to ask you "How much it" again

At this point,  Go ahead and state the price...Value had been exchanged by you showing care to the customers need by trying to know their shoe size and their desired colour, 

And also a bond has been created between them and that product they desire when you requested for their personal attributes like shoe size , desired colour etc

So the price will longer be much of a barrier cos a bond has been created and they are already comfortable with you to an extent

Apart from shoe size and colour you can also decide to add more variables like heal size

e.g the Heel size of the shoe is  6 inches, that should give you a perfect walking posture and balance or do you prefer something lower?  

Do you know  of any other variable that is related to shoe...share in the comment session below

Nb: this  strategy can be applied in every other type of business, All you need to do is take note of the different variable that prospects consider before buying that product you sell or service you over. then use it in the strategy above.

Helpful? try it today

©️Faith Ezennaya

The Sales queen