Frequently Asked Questions About Copywriting

 

Frequently Asked Questions About Copywriting

Written By Daniel Adebayo

Copywriter/Content Writer. 

1) Q. What is Copywriting?

A. Copywriting is the art of selling with the power of irresistible written words

2) Q. Who needs this skill?

A.  Anyone who love to increase their sales. The knowledge of copywriting can be applied in.

Course creation, B2B, book project, running ads, strategic planning, project management, church growth, events, e-commerce, software as a service (SAAS), web design, graphic design, fashion design, photography, Cakes and Kitchen, furniture and fitting, VTU, ... 

3) Q. What if I don't run a business right now, can I still learn it?

A. Yes, you can acquire this skill, practise it, gain mastery and offer it as a service, train others and cash out any time, any day, from anywhere in the world.

4) Q. I'm kind of busy to acquire this skill, can't I just be called on copywriter anytime I need the service?

A. Yes, you can. But it just that, you will not be able to ASCERTAIN the level of his competency, thereby resulting in wasting of resources.

You can only correct, comment and leave a critique on what you KNOW and that is why you need this knowledge of copywriting 

5. Q. Is copywriting all about writing?

A. Copywriting is beyond just writing because writing alone is cheap and it can not get you the desired income.

Copywriting is more psychological and it focuses on how to SELL MORE than amateurs on the street

The knowledge of copywriting will help you to KNOW WHEN and HOW to scale up

Interestingly, there are scientific tools (not just swipe files) to help you crafts your compelling copies even if you have NOT prepared any copies before 

6) Q. Does Copywriting have any branches?

A. Yes, copywriting is not a lone ranger 

Copywriting branches includes Website Content, Social Media Management, Product Description, Sales Letters, Content Marketing, Email Sequences...

Hint: There is money in all these branches of copywriting. Great Companies (Ali express, SAAS, Jumia, Amazon...) KNOW how much they are spending on copywriters monthly.

7. Q. After getting this skill, which of the types of copywriters will you recommend?

A. Among these types of copywriters: Corporate, freelance, Agency, and personal brand. I will recommend you start as a freelancer and then scale up to become a personal brand like Sabri Subi, Emeka Nobis, Russell Brunson...

Hint: When you are dealing with a client, speak like a contractor NOT just a writer 

The goal is to help them get RESULTS and most of them prefer a COMPLETE MARKETING SYSTEM whereby you have to still work with your TEAM (web designer, graphic designer, Video creator, Facebook/IG ads expert) to get them the desire results.

8) Q. Between short copy and long copy, which of them convert most?

A. It depends on the platforms but generally, a long copy convert more than a short copy.

You may be thinking, do people still have time to read long copies anymore? 

If people can have time to watch video series, YouTube videos, chatting, dating... Definitely, your IDEAL audience will have time to read the DETAILS before they respond to the call to action.

I hope this is helpful?

Daniel Adebayo

Copywriter/Content Writer.