Email Is Free. How Come?

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Email Is Free. How Come? 

By John Paul CEO For Smallstarter business 

If you’re reading this, it’s likely you don’t pay a dime to Google or Yahoo for mail services. Yet, both are multi-billion-dollar companies.


If you watch YouTube, it’s free. If you use Facebook, Twitter, or any other social media, that’s free too. And if you backup your photos and files online, it’s likely you use a free service.


Guess what? It’s not just about making money from advertising. It’s about something more.


Why do most of today’s most successful companies give some of their products and services for free?


The answer: “Free” is a very powerful sales strategy.


It’s a strategy that can significantly attract paying customers, boost your sales, and grow the size of your business. And that’s why most top companies use it.


In this week’s episode of the Smallstarter Business Podcast, I explain how the concept of ‘free’ works. You’re going to learn the 5 reasons why giving away a sample of your product or service actually favours you.


But there is a right way and a wrong way to give away free samples.



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