THE LAW OF LEAD MAGNET

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THE LAW OF LEAD MAGNET

Written By Godstime T Efeni

A Must Read For Business Owners and Entrepreneurs Struggling To sell  Online


What I am about to share with you is a SECRET I used in making more than 50k in less than 4 days after implementation.


This is one SECRET that when you consistently apply, you won't struggle to sell online rather you will FOCUS more on generating LEADS and not scrolling through your Facebook timeline or WhatsApp hoping someone will see your advert and buy from you.


WHAT IS A LEAD?


A lead simply means a free digital solution which you offer to your ideal clients so they can in turn give you their WhatsApp contact, e-mail or phone number which you can then use to nurture and convert them into paying clients.


The above definition will take me at least 2 hours to dissect because there are a lot embedded in that definition but for the sake of time, let me just FOCUS on a few things.


1. DIGITAL SOLUTIONS


This simply means you are offering an educative information that solves your potential clients pain points using either an EBOOK, ONLINE COURSE, WEBINAR or STRATEGIC SESSION.


Sometimes I use free webinars to get quality leads which I then nurture and convert into paying clients. Other times I use free online course depending on the kind of audience I want to reach out to and the product or service I am selling.


Maybe you sell shoes for men and you want to increase sales using online then you can create an EBOOK or a video course for free teaching men how to identify quality shoes that lasts long.


Something like;


10 Ways To Identify Quality and Durable Men Shoes Without Worrying About Money Wasted.


If I see this EBOOK as a man especially when I know I don't want to pay for a shoe that won't be durable, I will download the book.


The shoe cobbler gets my e-mail or WhatsApp contact and keeps nurturing me with valuable content.


I buy once and keep buying just because he first used the LAW OF LEADS.


2. IDEAL CLIENTS


The shoe cobbler understand who are his IDEAL CLIENTS but do you?


It is not just saying I want to create a lead magnet, it is first about knowing who are your ideal clients so you have CLARITY on what kind of lead magnet to create. 


This will help you KNOW the pain points of you should address in the lead magnet.


If you want to make more SALES ONLINE then you need to pay attention to the law of lead magnet.




Godstime T Efeni


Book Project Consultant, Clarity Coach and Online Marketing Strategist

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