1 Reason Why You Are Not Making Sales And How To Get More Sales Easily
1 Reason Why You Are Not Making Sales And How To Get More Sales Easily.
Written By Itunu Olaniyi
If you truly love to make more sales and get enough profit from your business you should read this to the end.
In few minutes, you are going to discover one bad marketing tactic you have been doing which is killing your business and how to solve it.
Couple of days ago, a friend of mine Tunji called me and said he's frustrated.
I asked him why would he be saying that?
He said he hasn't been making sales since 3 months now
I questioned him how is he marketing his business.
He explained everything....
I noticed that he has been doing everything right but One thing.
...probably you are like Tunji too.
And this is what you are going to discover from this post.
Having good product is good
But Knowing how to sell is gulder..
I know I wrote gulder.
That's deliberately.
I'm going to tell you exactly what I told my friend Tunji.
Stop selling Your Product Features.
People don't buy features.
Nobody give a f*ck about features.
Sell Your Product Benefits
That's what people buy.
People are skeptical when it comes to buying
If you don't give them a reason to buy
They won't buy.
Until you justify why they should buy that's when you can have their money.
Over years, I have seen a lot of business owners or entrepreneurs don't know the difference between features and benefits.
Features are just what your product is about while benefits are why they do.
How to Turn Features to Benefits.
Do a proper research about your product.
Do a questionnaire survey by asking why they buy the product.
But if you already know the Features,
Quick way to turn features to Benefits that is by asking yourself
SO WHAT?
E.g You are selling a power bank that charges phone.
The feature is It has 15,000mmAh so what?
So that you don't have to worry about light and charge as many many times you like.
Dear friend, I hope you got a clear understanding of what I'm saying.
This is what I can do for now.
Let me know if you got value. I would appreciate it.
Stay positive.
Itunu Olaniyi.
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