THE AROMA OF VALUE

 THE AROMA OF VALUE.

Written By Olokede Felix

Have you ever wondered why a minute quantity of sugar is capable of attracting a good number of ants to a spot?

Eating cookies or taking an energy drink (especially Fearless energy drink because it makes me 'fear less') during my leisure has become an habit. On a certain day after I had fulfilled my desire to eat a cookie, I discovered the presence of some visitors in my room - Sugar ants.

Men and brethren, before I knew what was happening, the ants were all over the tiny crumbs of the cookie they had found on the floor. Alas! I was anticipating divine invasion but it was another form of invasion I experienced.

This experience taught me a valuable lesson about the essence of values in our day to day activities :

'Wherever the sugar is, there will the ants gather. Likewise, wherever the value(As an embodiment or in its raw form) is, there will the people gather together.'

Ants have the ability to detect chemical substances in their environment. Hence, their attempt to smell and locate a spot where sugary substances are shouldn't be a surprise.

Amazingly, this is how people are too. People are capable of perceiving values when they sight it in the form of an embodiment. Individuals who have become carriers of values are primarily not attention-seeking. They are 'attraction-seeking.'

A sugary substance does not beg for the attention of ants. The attention comes by just showing up. Its presence will naturally command the attention of sugar ant. Value has an aroma. A pleasant one at that. 

Just like an ant will always be drawn to a sugar spill, people will always be attracted to men who are either unlocking the 'door of need' or the 'door of value.' These are men who do not only profer solution to the needs of men but have become THE SOLUTION themselves.

Whenever ants find a source of sugar, they will take the news of that discovery back to their nest, leaving a trail that will lead its fellow ants to the spot of a sugar spill. This is exactly what happens when you serve as a conduit of blessing to people. They won't hesitate to act like the Samaritan woman by helping you blow your trumpet to others. This is how true influence is attained. Influence is a reward that comes with being an answer or solution to a need/problem. 

What problem are you solving? Are you a solution to a certain need? What form of value are you known for? ... Remember, where the values are, there will the people assemble.

P.S : Understanding the need for giving out values is not enough. You need to comprehend how to find your place, what it takes to align your values with your brand and the right approach to staying relevant in today' market.