THIS IS WHY YOUR ONLINE BUSINESS IS NOT DOING WELL.
Bruno Nwogu
THIS IS WHY YOUR ONLINE BUSINESS IS NOT DOING WELL.
One of the team members at Accountinghub, Naza, attended my Facebook ads class on Sunday.
She was more than marvelled at the things that Facebook could do.
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Next day, she walks into my office excited and all pumped up.
"Madam, I am launching my own ebook. I'm starting immediately. Oh my God, the magic you taught us eh, I couldn't sleep".
"Nice", I replied.
"That's exactly what I like to do to people's minds. I open them up to the limitless world ahead of them. What would your book be about?", I continued.
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"It's a Cookbook. I will teach people to cook".
"So what's the title", I asked.
She said, "Just a Cookbook for Nigerian meals".
Me: But that won't sell na. Nigerians already have access to tons of recipes online; even Youtube videos.
Naza: No Madam. I am teaching them to cook unusual things using our normal Nigerian raw foodstuff.
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Me: Now, that's madly interesting. Can you please go and take a basic copywriting class, so you stop calling it a cookbook and position well for the market to buy it like mad?
Naza: How madam?
Me: Listen to this topic - 10 Nigerian meals you never knew about, costing less than 3k, per 4-people serving.
Subtopic: A cookbook that delivers you from cooking and eating rice every Sunday
Naza: Ah Madam, I want to borrow your brain oh!
Me: No. Don't borrow it. Go and learn copywriting, no matter how basic. That's how I sell online.
I write!
If you can write, you can win hearts.
If you can write, you can sell.
if you can write, you draw people unto you.
Go and learn to write.
For it is not impossible to learn it.
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