Sure You’ve Heard This Many Times Before.

This Is The Real Power 

Writer By John Paul CEO For Smallstarter

 You need information to achieve your goals this year.

Just one piece of information can change the game for you.

"Information is power."

 

 Sure You’ve Heard This Many Times Before.

But guess what?

It is a big, fat lie.

Information is not power.

Let me tell you why.

In today’s world of the internet, you can find almost any information you want.

All you have to do is search on Google.

You will find millions of websites and thousands of YouTube videos that can help you.

Yet, with all the information in the world today, we still have a lot of problems.

Take entrepreneurs for example.

Despite today’s easy access to information, the failure rate of businesses remains very high.

Out of every 10 businesses that will start this year, only about 2-3 will be alive in five years.

Many entrepreneurs still struggle with raising money, selling their products, and many of the other problems that come with starting and growing a business.

If information is power, all you have to do is Google the solution to your business problem.

But guess what?

It’s not that simple.

First, you have to deal with the information overload.

An average search on Google returns more than 1 million websites that promise a solution to your problem.

Too much information doesn’t make you powerful.

It makes you powerless.

Second, you have to be able to apply the information.

Information is useless if you don’t know how to use it.

Knowledge is the real power.

If information is a bullet, knowledge is the gun that fires it.

Knowledge is the ability to extract relevant information and use it to get the result you want.

A bullet on its own is harmless and powerless.

But if you know how to use a gun, you can make a bullet into a powerful and deadly force.

That’s why knowledge is the real power.

I’ll give you an interesting example.

As a person who works with entrepreneurs to build their businesses, most of the information I use comes from the owner of the business.

When my clients come to me with a business problem, I usually ask a lot of questions.

If it’s a sales problem, I ask about their product/offer, their customers, their current sales figures, the channels they use, messaging, etc.

There is no way I can know the business more than the owner of the business.

So, by answering my questions, they give me a lot of information.

And from the information I get, I can help them solve the problem.

For example, in October last year, I helped a client who sells baby products to nearly double her monthly sales.

She couldn’t believe it. To her, it felt like magic.

But all I did was use the information she shared with me to develop the strategy that boosted her sales.

When it comes to business, I know how to use the gun.

The client only gave me the bullets I used to get the results.

And now that I’ve taught her and transferred that knowledge to her, she has continued to grow those sales entirely on her own.

That’s why knowledge is so powerful.

Once you have the knowledge, you can do amazing things with information.