How Important Is The Name Of A Business?

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Re: A Powerful  Business Name .. Is Fixed 
By  John Paul  For  Smallstarter Africa 
Hi  Friend ,
This is a quick note to last Friday's email.
🎅🎅🎅🎅🎅
👕👙👔👗🎽

It appears I uploaded the wrong episode to the podcast and that has been fixed.
You can now listen to this eye-opening episode at this link: 👇👇
I want to say to a big "Thank you" to all of you who reached out to point out this flaw. I appreciate you having my back. You guys are the best!
I apologize for the inconvenience and the time it's taken to fix this.
I'm sure you'll really enjoy this episode.
You're going to learn a lot from this!
Happy listening!
If you didn't have the chance to read last Friday's email, here it is again below:
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Hi,
How Important Is The Name Of A Business?
Does it make any difference what you call your business or name your products? Will anyone really care?
You will be surprised.
Choosing a good name for your business or products brings in much more than commercial benefits.
It has strong psychological benefits too.
The name you choose for your business today could turn out to become a popular brand, your lasting legacy, or the symbol of a major market trend.
Like a child whose future is unknown, NOBODY knows what your business could become tomorrow.
Including you.
That's why you need to carefully consider the name of your business and products.
And remember, once you've chosen a name, it can be very expensive to change it later, especially when that name has become fixed in the mind of the market.
But where do good business names come from?
What can you do to increase your chances of choosing a good name for your business and products.
Except you've taken a course on branding or marketing, name selection is one of the most important but underrated business decisions.
It's a decision with a heavy impact that could last forever.
That's why I'm focusing on this topic in this week's episode of the podcast.
You're about to find out the 5 most important qualities every good business name has -- from Google and Apple, to IBM, CNN and Toyota.
And more importantly, I'll also share with you the 5 critical things you should remember to do as you choose a name for your business.
Don't forget to share this episode with your smart friends so they don't make a terrible mistake.

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